Privacy Policy

Information this site collects

This website does not currently offer accounts, contact forms, or direct payments. The hosting provider may process basic technical information, such as IP address, browser type, requested pages, and security events, to deliver and protect the site.

Google Analytics 4

This site uses Google Analytics 4 (GA4) to understand how people find and use the site and to improve its content, navigation, and performance. GA4 may collect page views, referring pages, visit times, interactions, session statistics, approximate location, and browser, device, operating-system, and screen information. Google may use an IP address briefly to derive approximate location, but Google states that GA4 does not log or store individual IP addresses.

Analytics cookies and identifiers

GA4 may use first-party cookies, including _ga and a property-specific _ga_* cookie, containing a random client identifier used to distinguish browsers and sessions. Cloudflare may also use essential technology for site delivery and security. We do not send names, email addresses, payment details, or booking details to GA4.

Google and data retention

Google is the third-party analytics provider and processes GA4 data under its own terms and privacy policy. User-level and event-level analytics data is retained according to the retention setting configured in the site's GA4 property. This site does not maintain a separate database of GA4 visitor-level data.

Advertising features and Google Signals

This site uses GA4 for basic audience measurement only. Google Signals, remarketing, advertising personalization, demographics and interests reporting, and other Google Analytics advertising features are not enabled. If that changes, this policy will be updated before those features are used.

Your controls

You can block or delete analytics cookies through your browser settings. You can also use Google's Analytics Opt-out Browser Add-on. Blocking analytics may make our traffic reports less accurate, but it does not prevent you from using the site.

Affiliate and booking links

Booking links can take you to Viator or another third-party provider. Those services operate under their own privacy and cookie policies. This website does not receive your payment-card details or complete booking information.

External websites

This site links to tour providers, official authorities, and other external websites. We are not responsible for their privacy practices or content.

Children's privacy

This website is intended for general travel planning and is not directed to children under 13. We do not knowingly collect personal information from children.

Policy changes and contact

This policy may change when the site's services change. For privacy questions, email southwestustours@gmail.com.